[Sidefx-houdini-list] Clear market feedback with RFE

Simon Barrick simon at primalpictures.com
Thu Jan 31 11:39:42 EST 2008

I don't think anyone is suggesting that SESI should become slaves to an
RFE list but you might expect that every now and then a good idea comes
up. Outside of that how they intepret RFE's is up to them, surely its
very much part of the process of understanding what you should be
delivering, which may then be the exact opposite of the RFE itself. Its
all just data collection at the end of the day, plus it might add to the
idea that the customers are listened too, even if at the end of the day
they do then get ignored in favour of some greater concept.

-----Original Message-----
From: sidefx-houdini-list-bounces at sidefx.com
[mailto:sidefx-houdini-list-bounces at sidefx.com] On Behalf Of Ivan DeWolf
Sent: 31 January 2008 16:35
To: sidefx-houdini-list at sidefx.com
Subject: Re: [Sidefx-houdini-list] Clear market feedback with RFE

Success in creating a good, innovative, useful product rarely comes from
simply following the advice of your customer.

a good quote from a successful innovator:
"What the customer demands is last year's model, cheaper. To find out
what the customer needs you have to understand what the customer is
doing as well as he understands it. Then you build what he needs and you
educate him to the fact that he needs it."

Many companies have gone under by delivering exactly what their
customers were requesting instead of what they actually needed; read
"the innovators dilemma" for a bit more about this.

Yes, RFE's are a fantastic idea to listen to, but they should never be
relied on to be a roadmap for future development. SESI is a very small
company trying to deliver useful tools to an underfunded industry with
their skeleton staff. They produce an awesome amount of tools given
their constraints, I would hate to see that hampered by them constantly
chasing RFE's. RFE's really should be a source of fresh ideas, not just
a list of demands from customers.

-Ivan DeWolf

"Perfection is achieved when nothing else can be removed"
-Yvon Chouinard
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